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The Business and the Market

Profit from global travel growth in one of world’s most stable countries

Le Bijou offers an innovative way to invest in the luxury travel market in one of the world’s most stable financial centres. 

A booming market

The travel market is growing on a global and local scale, with the most profitable segment being the luxury sector

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Luxury consumers are underserved

  • The luxury consumer is looking for something different. They value the privacy and convenience of a product like AirBnB, but are unsatisfied with the level of service, style and security. That's where we come in. We put the customer in control, with a fully automated apartment-hotel offering five-star services alongside the exclusivity of a private home: in short, hotel service, without the other hotel guests.
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Experience is the new luxury

  • Today's luxury traveller is looking for something new. Traditional fineries are taking a back set to experiences. Travellers look for unique concepts and services that make a stay something special, enabling guests to fully experience a location, on their own terms, and in a space that suits their style. At the same time, luxury travellers are digitally savvy. A global brand backed by thousands of employees is no longer the way to get their attention. A big name no longer means big business, and large hotels with extensive operating costs are at a disadvantage in this new, nimbler marketplace.
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A globally growing market

  • Travel is one of the fastest growing markets across the world, with growth of 6.4% per year and an expected value of $1.154B by 2022
  • Luxury consumers account for only 7% of travellers, but 20% of spending on travel, making this one of the most profitable segments in the industry
  • Le Bijou offers an alternative to the traditional high-end hotel for today’s discerning traveller, combining prime locations with beautiful design and exponential technology to create the ultimate luxury travel experience
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A locally growing market

  • Numbers have grown year-on-year for the past two decades, unaffected by global financial troubles
  • Hotel accommodations in Switzerland have grown correspondingly, with a 3.4% increase from 2017 to 2018
  • With over 50 properties across the country, Le Bijou is in a prime position to capitalise on this popularity, with a unique apartment-hotel concept attracting both short- and long-term stays, as well as providing premium private and corporate event spaces
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Access to a secure real estate investment

  • Swiss real estate has only a 0.1 correlation to global real estate investments (Credit Suisse), making it a secure investment and solid hedge against global market downturns.
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Luxury consumers are underserved

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Experience is the new luxury

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A globally growing market

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A locally growing market

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Access to a secure real estate investment

The Essence of our Business

Le Bijou launches the hotel of the future: a network of serviced high-end apartments in the hearts of the largest Swiss cities.

Our apartments represent some of the finest investments in Swiss real estate. A trusted brand and a strong local network  make it easy for us to identify and access the best locations; our ability to sign long-term leases means that we can negotiate significant discounts. Occasionally we will also purchase an apartment, offering further security to our client’s investments.

Once we have identified and procured an apartment, we initiate our renovations, installing our signature chalet-chic interiors, before renting it out via our booking platforms, search marketing, and partnerships with travel agencies around the world, from the United States to Japan.

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Profitable Business Model

Hitting on exactly what the market needs

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Le Bijou Core Model

Le Bijou buys or leases properties in prime city centre locations and renovates them in our signature high-end chalet-chic style, with integrated intuitive technology. Once a property has been finished we market it to our network, building it up to 75-85% occupancy rate.

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How we maximise profit

In real estate, short- and mid-term rentals offer the most profitable returns, but they are not easy to come by. We have built strong relationships with a network of landlords, ensuring that we can offer prime apartment options to an underserved segment of the luxury travel market looking for private accommodations with the service and style of a five star hotel. At the same time, with discounts on leases and an automated AI system that keeps staff costs low, we have significantly reduced the operating costs associated with a top hotel.

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Staying ahead of the competition

Le Bijou has the majority market share in Switzerland for providing high-end, private accommodations with hotel-like services. We have ensured significant barriers to new entrants by establishing a strong presence in key locations and developing relationships with a network of landlords. Our AI concierge system 'James' is unique, offering exceptional, personalised services at the touch of a button and allowing guests to completely tailor the apartment to their taste. Our innovative service model and nimble infrastructure ensure that we have in-built longevity and consistently low overheads: we are the future of the luxury hotel industry.

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Multiple sales channels

We know our customers. And we know how to reach them. We don't rely on one single source of marketing and customer contact, instead we combine our own direct booking platform through partnerships with major online booking agencies such as Booking.com, Expedia Group, and Airbnb, as well as affiliate partners and via well-developed relationships with travel agencies, concierge services, event planners, lifestyle managers, etc.

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We're nimble on our feet

We use long-term leases instead of buying properties outright (in the case of Owners Club*), which leads to a lower initial capital requirement. With this model, we achieve significant lease discounts from landlords. When investing in the Owners Club*, investors invest in the lease agreement, renovation, brand, the know-how and management; they don’t bear the risk of fluctuations in real estate prices.

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Operational advantages

Our standard operating procedures and close relationships with a selection of trusted contractors mean we are quick and efficient when we bring a property to market. This speedy turnaround time reduces any loss and ensures that a property becomes profitable as quickly as possible. Our Uber-like service model sends guest requests to a Rolodex of vetted suppliers: the first to accept, wins the job, meaning that guests’ needs are met quickly and efficiently by a provider that we know and trust. It’s like a traditional concierge, but better.

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Le Bijou Core Model

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How we maximise profit

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Staying ahead of the competition

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Multiple sales channels

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We're nimble on our feet

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Operational advantages

Property Selection

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Location

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Infrastructure

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Building

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Neighborhood

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Market demand due diligence

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Legal due diligence

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Location

We carefully curate a shortlist of properties we consider as platforms for our future hotel apartments. Each property is assessed by a team of experts. The property needs to pass a strict set of criteria such as location, infrastructure, short-term rentals demand, construction quality, and other parameters.

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Infrastructure

Finding the right location for Le Bijou also means paying great attention to the local infrastructure. We make sure that exciting restaurants and bars, touristic highlights and public transportation are within reach for our guests. What is a great apartment that is difficult to reach and has nothing exciting around it worth?

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Building

In real estate, the term “Bijou” is used to describe a rare and precious property with a unique atmosphere. It is our passion to find those gems for our unique hospitality concept. Our building evaluation follows strict guidelines: quality, accessibility, look & feel elements are taken into consideration. We also run more specific tests such as a heating stress-tests to make sure we are getting the best quality.

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Neighbourhood

Having our units placed in some of the most exciting locations is not the only thing we take care of. To us, it’s of utmost priority to make sure the expected noise levels and direct neighbours are a fit for Le Bijou. Therefore, we only select properties where Le Bijou occupies the entire building or neighbours with offices.

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Market demand due diligence

Not every city has a strong local economy and not every touristic jewel attracts the right audience. In order to go a step further than studying the numbers, we usually open a test unit if we intend to expand into new territory. In the past, this has helped us to find out if a city requires small or large units.

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Legal due diligence

Le Bijou always meets legal requirements and holds hotel licenses wherever needed. Prior to entering a new market we always make sure that the Le Bijou concept complies with local regulations. We foresee that small Airbnb operators will face challenges ultimately leading to the shutdown of their units. Being well prepared also means gaining potential market share.

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Setup Process

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Research & Planning

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Interior design

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Renovation

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Decoration

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Connecting services, booking systems, and James

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Getting stable inflow of clients

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Research & planning

We carefully curate a shortlist of properties we consider as platforms for our future hotel apartments. Each property is assessed by a team of experts. The property needs to pass a strict set of criteria covering everything from location, infrastructure and short-term rental demand to construction quality and other parameters.

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Interior design

Each Le Bijou apartment is designed in our signature chalet-chic style, with warm natural tones and materials alongside sleek amenities and the latest interactive technology.

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Renovation

We work with a landlord to ensure that the apartment meets our demanding standards and spatial requirements

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Decoration

Our signature interior aesthetic is installed and complemented by beautiful furniture and furnishings

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Connecting services, booking systems, and James

Each Le Bijou unit is integrated with our interactive technology and digital concierge system. Just ask, and James will deliver

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Getting stable inflow of clients

Once the property is launched on the market, we work on maintaining a steady flow of clients – our current properties boast 75-85% occupancy year-round

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Meet James, the Concierge

Backed by an international team of concierges and AI technology, James can organise whatever a guest wants, whenever it wants it. A request is submitted to our Rolodex of trusted suppliers, and the first to reply, gets the job. This keeps prices competitive and margins high, while ensuring that guests receive Le Bijou standards of service. 

Each Le Bijou apartment is also fitted with interactive smart technology which has the ability to learn from interactions  and offering made-to-measure entertainment in TV channels, film selection and music.

The Le Bijou app acts as a remote control for the apartment. Order laundry, transport, in-room dining or spa treatments, or simply ask for a recommendation. James sends tailored suggestions for activities, events, restaurants and more.

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Founders

Le Bijou is a network of high-end apartment hotels

Alexander Huebner

CEO & Co-Founder @ Le Bijou

Madeleine Huebner

CCO & Co-Founder @ Le Bijou

Renato Steiner

CTO & Co-Founder @ Le Bijou

Read more about our
story and the team

OUR STORY
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Alexander Huebner

CEO & Co-Founder @ Le Bijou

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Madeleine Huebner

CCO & Co-Founder @ Le Bijou

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Renato Steiner

CTO & Co-Founder @ Le Bijou

A selection of our properties

Le Bijou is a network of high-end apartment hotels

Apartment hotel

Launched 2015

Address Münsterhof 6, 8001 Zurich

Rate per night up to 3'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2019

Address Linteschergasse 23, 8001 Zurich

Rate per night up to 1'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2017

Address Limmatquai 80, 8001 Zurich

Rate per night up to 4'500 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2015

Address Münsterhof 6, 8001 Zurich

Rate per night up to 3'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2016

Address Limmatquai 80, 8001 Zurich

Rate per night up to 8'000 CHF

Occupancy rate 100%

Apartment hotel

Launched 2019

Address Linteschergasse 23, 8001 Zurich

Rate per night up to 1'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2018

Address St. Leodegarstrasse 2, 6005 Lucerne

Rate per night up to 1'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2019

Address Linteschergasse 23, 8001 Zurich

Rate per night up to 3'800 CHF

Occupancy rate 70% — 80%

Primed to expand

Ready to grow

With occupancy rates 75% - 85%, Le Bijou is ripe for expansion. London, Hong Kong, Dubai, New York... we are curating a collection that offers our unique blend of location, innovation and five-star service in the best city centre locations across the globe

Easy to scale

Unlike traditional hospitality brands, we are agile and easy to set up, with a well-oiled marketing machine and a Rolodex of guests eager to join us wherever we go. We don’t need to hire and train hundreds of employees, and our Uber-like service model is easily adaptable and can work in any city.

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What others say about us

Le Bijou is a network of high-end apartment hotels

SRF Eco, Swiss National Television MEDIA

Samsung about Le Bijou Roman Grädel, Samsung

Philippe Meyer, Les Ambassadeurs CLIENT

Our history & Vision Alexander Hübner, CEO of Le Bijou

Steve Wozniak Apple Co-Founder

Le Bijou on TeleZuri Swiss Television

John Sculley Former CEO Apple & Pepsi

Expedia about Le Bijou Alessandro d'Angelo

SRF Rendez-Vous Media

Mobimo Partner

Estée Lauder CLIENT

The Wolf of Wallstreet Jordan Belfort

Edvard Vork Opinion leader

Be part of our success

Use the sliders to see how your investment would grow (assuming profits are reinvested)

Initial deposit
CHF 150,000
Monthly deposit
CHF 1000
Risk
Focused
equity: 100%; bond: 0%

Le Bijou (7 - 14% p.a.)

CHF 210,900 - 444,200

Stock market (0 - 8% p.a.)

CHF 156,200 - 310,300

Real estate crowdfunding (2 - 4% p.a.)

CHF 190,000 - 374,000

Projections are not indicative of future performance. Your capital is at risk.

In The Media

Le Bijou has been making headlines worldwide since 2013

UNITED STATES

"The idea of a rented sanctuary is taken to the pinnacle of luxury with Le Bijou,
a group of 42 apartments in nine locations in Switzerland."

New York Timeswww.nytimes.com

UNITED STATES

"Le Bijou's 'COVID-19 Service' now offers stays in apartments that can be operated without a staff. It's a way for the company to navigate falling demand during the pandemic."

Forbeswww.forbes.com

UNITED STATES

"A Swiss luxury hotelier started a “Covid-19 Service” offering wealthy clients high-end quarantine apartments with meal delivery and medical services, including virus tests."

Bloombergwww.bloomberg.com

UNITED STATES

"Most of Switzerland's five-star properties have closed their doors, but at Le Bijou, there's luxury accommodation and health screening for the handful who can afford it."

CNNwww.cnn.com

SWITZERLAND

"The Zug chain Le Bijou promotes exclusive 'quarantine apartments' in Zurich with medical supervision and virus tests."

Neue Zürcher Zeitungwww.nzz.ch

SWITZERLAND

"Clever young entrepreneurs have discovered a lucrative new market."

SRFwww.srf.ch

SWITZERLAND

"A young Swiss company offers luxury apartments in a prime location - and has now adapted its offer to the corona crisis."

Tages Anzeigerwww.tagesanzeiger.ch

SWITZERLAND

"The Swiss hotel Le Bijou turns the corona crisis into a new business model."

Blickwww.blick.ch

UNITED STATES

"Robot butles and mobile check-in: this is what to expect when hotels reopen."

Condé Nast Travellerwww.cntraveller.com

GERMANY

"Luxury, high-end isolations in style, with a personal grocery shopper, visits from a doctor and an in-room test for COVID-19."

Deutsche Wellewww.dw.com

GERMANY

"Le Bijou has 42 apartments, around 30 are now rented for two or more weeks, and only ten apartments can be booked for shorter periods."

Süddeutsche Zeitungwww.sueddeutsche.de

UNITED STATES

"Le Bijou began marketing quarantine-friendly perks, such as automated check-in (so that guests don’t have to interact with strangers) and in-room medical services provided by Double Check, a private health clinic in Switzerland."

Washington Postwww.washingtonpost.com

UNITED STATES

"Hotels are starting to advertise quarantine packages to guests as the coronavirus pandemic spreads around the world. One such hotel is even providing coronavirus testing and 24/7 medical supervision."

USA Todaywww.usatoday.com

UNITED STATES

"Luxury hotel-apartment chain Le Bijou has gone a step further, offering a full ‘COVID-19 service’. The company is advertising ‘quarantine apartments’, featuring in-room coronavirus-testing, healthcare services such as nursing and personal chef service."

Time Outwww.timeout.com

UNITED STATES

"Le Bijou offer free stays for health-care workers, working overtime to help cope with the virus outbreak, as well as for people in great need."

CNBCwww.cnbc.com

UNITED STATES

"A hotel and resort in Switzerland is offering luxury apartments for quarantine during the COVID-19 outbreak. Aside from the typical amenities, the apartments include several coronavirus-themed amenities, including an in-room coronavirus test."

Fox Newswww.foxnews.com

UK

"In Switzerland, high-end hospitality company Le Bijou has begun offering quarantine apartments including in-room coronavirus testing, personal chefs and access to private medical clinics."

Telegraphwww.telegraph.co.uk

SWITZERLAND

"You can order a check-up from a doctor or a nurse and you can also do a corona test."

SRFwww.srf.ch

SWITZERLAND

"Le Bijou offers a 'Covid-19 service'. The apartments are configured for a luxury quarantine with meal delivery and even screening test."

Le Tempswww.letemps.ch

UK

"Le Bijou is a hotel that was exclusively built for people who wish to avoid human contact which is the perfect set-up for a global pandemic."

Expresswww.express.co.uk

UK

"Le Bijou already catered for a very exclusive clientele, playing host to the likes of Apple co-founder Steve Wozniak. But even the most luxurious hotels have not been immune to the plummeting demand, which has led to the co-founder and CEO of the hotel chain to get creative."

Daily Mailwww.dailymail.co.uk

UAE

"Modern luxury Le bijou apartments in Switzerland have everything for guest that might need during a period of social estrangement, such as a private gym, spa, kitchen, grocery delivery."

Arabic CNNhttps://arabic.cnn.com

JAPAN

"Zurich's 'Le Bijou' is a hotel popular among celebrities. The hotel is highly estimated by Apple co-founder Steve Wozniak, the Saudi royal family, and 'The Wolf of Wall Street' Jordan Belfort."

Forbes Japanforbesjapan.com

SWITZERLAND

"The luxury apart-hotel Le Bijou is currently in the media worldwide."

20 Minutenwww.20min.ch

ITALY

"The Covid-19 service provides the opportunity to stay in your own apartment also by resorting to a staff of people made to measure, with a menu of services that in fact serves to “transform your room in Le Bijou into a real private health center."

Forbes Italyforbes.it

NEW ZELAND

"Le Bijou began marketing quarantine-friendly perks, such as automated check-in (so guests don't have to interact with strangers) and in-room medical services provided by Double Check, a private health clinic in Switzerland."

New Zealand Heraldwww.nzherald.co.nz

UNITED STATES

"If you find yourself in Switzerland, you can now quarantine in style at the Le Bijou luxury hotel chain."

Fortunefortune.com

PORTUGAL

"The Swiss and luxurious Le Bijou includes in its special apartments services such as the possibility of taking a Covid-19 test, and access to services such as the care of a nurse, twice a day, or full time."

Obserbadorobservador.pt

INDIA

"To secure reservations in this unprecedented climate, some hoteliers have gotten creative."

India Timeswww.newsindiatimes.com

UNITED STATES

"Units are fully automated: guests don't need to interact with any other humans, not even at check-in."

Insiderwww.insider.com

AUSTRIA

"Le Bijou not only impresses with its exclusive location in Zurich city center, but now also with a very special service. A quarantine stay with add-ons such as in-room coronavirus tests, doctor visits and 24/7 care is the new flagship of the hotel company."

OE24www.oe24.at

NORWAY

"An innovative hotel manager in Switzerland thinks outside the box. [He] developed a new concept to help [the company] survive through the crisis: 'Covid19 Luxury Quarantine'."

Nettavisenwww.nettavisen.no

THAILAND

"If you get stuck in Switzerland or think there is a high risk and want to quarantine yourself - this is the best service you can find."

Thairathwww.thairath.co.th

PHILIPPINES

"One Swiss firm has found a way to stay afloat offering a luxury COVID-19 isolation service."

Asia Tatlerph.asiatatler.com

TURKEY

"While the coronavirus outbreak hit the hospitality and tourism sector, a company in Switzerland found its way out of the crisis by offering luxury quarantine service."

Euronewstr.euronews.com

GREECE

"[They took] quarantine to another level."

The Bestwww.thebest.gr

ROMANIA

"Le Bijou has partnered with a Swiss private hospital to offer guests twice-daily medical visits by nurses for an additional 800 francs a day."

Libertateawww.libertatea.ro

POLAND

"A hotel chain introduces 'COVID-19 Quarantine' service."

Wprostzdrowie.wprost.pl

SWIZERLAND

"All accommodation units can be operated without personnel, including check-in, so that customers have the opportunity to remain completely isolated. You don't have to shake hands with anyone."

Cash.chwww.cash.ch

ITALY

"The intuition guided the founders of Le Bijou to turn the quarantine into something as pleasant as it can get."

Panoramawww.panorama.it

LATVIA

"Le Bijou introduced new security measures - food is delivered without contact - food is left at the door, all rooms are disinfected before and after guests arrive, and various other precautions are taken."

Jaunsjauns.lv

FINLAND

"The hotel and restaurant industry has run into great difficulties due to the pandemic. However, some luxury hotels have found a niche in the viral crisis."

Helsingin Sanomatwww.hs.fi

Start building your financial future

Le Bijou is a network of high-end apartment hotels

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